Patrik Anckar

is an experienced international business executive, a full-scale strategist, a professor, a serial entrepreneur, a business advisor, and an ocean activist.

He is currently consulting firms on various strategic and leadership issues, offering interim management, doing turn-around projects, coaching entrepreneurs, researchers and executives, orchestrating restructuring and mergers, and nurturing his own companies.

His area of expertise is within strategic leadership, business development, restructuring and international marketing. His business experience varies from listed MNCs to SMEs, from industrial settings to service providers, from growth generation to downsizing, from entrepreneurships to board memberships, from acquisitions to exits, and from brand marketing to CEO positions.

His mission is to contribute to “Sustainable Storylines & Sustainable Leadership”. What he has learnt the hard way over the years is that stories and leadership cannot work well without each other. A good film needs a great storyline, and great acting. Poor acting lets a good storyline down, and great acting will not make up for a poor storyline.

Present Activities

Brand designer

Patrik offers his brand building and globalization know-how through his family company Smartbutlers, which is specialized in brand and digital design as a service.

Ocean activist

A viable Archipelago Sea is close to Patrik's heart. For this, he is the co-founder of A'Pelago Experience, a company with a mission to go from deep science in shallow waters to scalable business for global seas.


Patrik works as a Professor at the University of Turku. His area is Strategy & International Business. In his work, he builds bridges between academia and the business community, helping researchers and entrepreneurs to create new science-based innovations for international commercialization. Read more here (in Finnish).

Board member

At present, Patrik acts as the Chairman of the Board at Arska Group (Arska-Tehtaat Oy, Mepu Oy and Arskametalli Oy), a leading international provider of grain handling solutions, and Anpe Oy, the leading Finnish provider of insulation services. Patrik is also an advisor to PK-Puu (hardware chain and wood processing), BNI Finland (global referral organization) and Konevel (utility machines).

Share holder

In addition to Smartbutlers and A'Pelago Experience, Patrik is also involved in a few start-ups ranging from accounting and landscaping to boating services.

Blog posts

10 theses about crisis management

In these times, it may be in order to share some wisdom of a business leader from the world of crisis learnt the hard way. For 20 years, I have led and advised companies in crisis both as a temporary manager and an external adviser.

100 days

Quite typical, many distressed companies turn for help only at the brink of belly-up. At that stage, the means of a turn-around are scarce. However, for a change consultant the old rule of thumb, 100 days, matters.

Our slogan factory in a nutshell

A brand is a promise. A good brand is a unique promise. And an excellent brand is a unique promise that can be proven. That is our branding work shortly. And when creating a smart slogan for the brand, a customer promise, it works.
Read more on the Butler's blog